Gift card popularity is on the rise. In fact, there are several statistics that show that many people would prefer to receive a gift card than another type of present. Here are a few reasons why.
The versatility of gift cards makes them appealing as it allows the receiver to buy a present that is most suitable to their needs. And when you think about it, there’s no gift like an experience tailored to your tastes and the opportunity to create great memories. With a Good Food Gift Card, you give people the chance to spoil themselves and receive exactly that – whether they’re a fine dining foodie, a vegetarian in search of the perfect dish, or a fan of Asian cuisine.
Forgot to buy a gift for tonight's function and can’t show up empty handed? Or maybe it’s this weekend and between work and the kids you’ve got no time to head over to the local Westfield for a shopping spree. Let’s face it, we’ve all got plenty to do. A gift card is the answer. You can pick one up at your local grocery store or with the click of a few buttons online – without the fear of whether or not it’ll be shipped in time – and before you know it, your problems are solved.
It’s important to put thought into what sort of gift card you will give. You can make it a personalised experience by choosing one for something they enjoy. Many gift cards allow you to include a personalised message or image on the card, making it even more special. Browse our range of Good Food Gift Card restaurants and suggest a few of your favourites for a gift you can be sure the receiver will love.
The way you package and deliver the gift card can make it more personal and creative. You could offer the gift card as part of another present by putting it inside a photo frame or wallet. Take a look at some creative ideas for DIY gift wrapping here or ideas for presenting your gift card to your recipient here.
While gift cards allow people to buy items they want, they also open the doorway for a range of amazing experiences they may not usually treat themselves to, such as fine dining, a wine tasting course, or going on a weekend getaway. Recipients get to experience the gift twice – once when they open it, and once when they use it! Now that’s good value.
If you don’t know exactly what your recipient likes then gift cards can be a life saver. Imagine if you bought them earrings only to find out they don’t have their ears pierced, or spent money on an outfit they’ll never wear. Sometimes it’s better to be safe than sorry and let them get something that you know they’ll like and use.
If you’ve got a large network that you need to buy gifts for, you’re probably stressing out about how to buy each gift at an equal price point and pick out gifts that everyone will actually enjoy. Most gift cards allow the receiver to pick their favourite item or experience from a wide range, ensuring the purchase is tailored to the individual’s personal preferences. And you can simply purchase the same amount for each recipient – there’s no fairer gift.
Just like that, all the stress in buying your friends, family and colleagues gifts disappears. With quality options like the Good Food Gift Card available, give the gift of an amazing experience – they’ll thank you for it.