Gift Cards a Preferred Reward in Corporate Incentive Programs
When it comes to corporate incentives, staff prefer gift cards over cheques because of the ease of use. This was just one finding to come out of a study by the Incentive Research Foundation and Corporate Meetings and Incentives.
Some of the other incentives the study identified included:
- The use of gift cards has grown since the recession. Employees see gift cards as having value and allowing them treats when times are tough.
- Gift cards are being given as supplemental awards. Employers can show their gratitude by offering staff a gift card to a restaurant when they take time off for a holiday. Work still stays at the forefront of the recipient's mind, but in a positive light.
- Gift cards work best when used as part of an incentive scheme. Offering a mix of awards or a way to build up points keeps employees motivated. Awards don't necessarily have to fit the program and can be given as special treats for reaching different goals.
The following two tabs change content below.
Mireille Kilgour has been an entrepreneur for 35 years in the hospitality sector. French born, she has been an accomplished business owner and operator for a number of Sydney venues. Leading the industry with high profile institutions such as Lamrock Café Bondi, she has endless passion for the industry, and now has the pleasure of supporting restaurants to fill their tables with the new Good Food Gift Card program.